PHILIPS – Retail Design & Branding
Philips is a leading Electronics/Home Appliances retailer in the region with in-depth product categories in the home appliances category in East Africa.
Philips has tasked Designtech to continuously enhance its store look and feel as per international standards.
Designtech conceptualized and implemented the design project to enhance the shopper experience inside the store.
The Philips category branding in retail stores stands out exclusively, creatively and equally functional.